Google is adding an ad blocker to Chrome in 2018

While acknowledging, “the vast majority of online content creators fund their work with advertising,” Ramaswamy also noted that “annoying, intrusive ads” have led users to block advertisements altogether via extensions and other tools.

Google’s approach is to encourage better ads that both publishers and visitors can live with. The search giant has joined the Coalition for Better Ads and will use the group’s Better Ads Standards as a guideline for best advertising practices.