‘Steve Urkel’ Actor From Family Matters Launches Purple Urkle Cannabis Brand

Actor Jaleel White, famous for his cultural touchstone role as Steve Urkel in Family Matters, is entering the cannabis industry. Through a partnership with 710 Labs, White’s new cannabis line called ItsPurpl features variants of the popular cannabis strain Purple Urkle. It is set to launch on April 20, 2021. The brand will be on dispensary shelves in California, to start, potentially growing to more marketplaces in the future.

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