Pepsi now experimenting with ground up insects as a source of protein for its snack products

While it may turn the stomach of consumers in America, PepsiCo is betting that snacks and drinks made with ground up bugs will become the next big thing. Although bug protein is already popular in some parts of the world, it will take some time for the West to adapt to the idea.

Recently, Pepsi — the food company known for its sodas and snacks like Doritos, Cheetos, and Quaker Oats cereal — posted an innovation request on the idea portal Nine Sights looking for novel, sustainable, non-GMO protein sources for usage in their products. The firm noted that the protein source should have a minimal impact on the flavor and texture of the end product, and must be easy to process and handle.