For seven years, the European regulators have been investigating Google’s business practices and the company’s overarching dominance in searches and smartphones, reports The Guardian. Unlike the U.S. Federal Trade Commission (FTC), who opted not to pursue any similar charges in 2013, EU regulators found that Google “artificially and illegally” pushed “its own price comparison service in searches” and slapped a record €2.42bn fine, or $2.7 billion. The ruling also includes demands that Google stop these activities within three months, as well as give an explanation of ” how it will reform its ways.” If they don’t, they could face fines up to €10.6m a day.