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Two of Apple’s biggest investors sent an open letter to the tech giant on Saturday urging the company to take prompt action to curb what they see as a growing smartphone addiction among children.

Amid numerous reports about a mounting health crisis – both physical and mental – related to the entrancing qualities of smartphones, activist investor Jana Partners LLC and the California State Teachers’ Retirement System have asked Apple to create new ways for parents to restrict children’s access to their iPhones.

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