Abercrombie Kids Launches Genderless Fashion Line For Children

Abercrombie Kids launched a gender-inclusive children’s fashion line Wednesday called the “Everybody Collection.”

Abercrombie Kids, a division of Abercrombie & Finch, launched the 25-style collection online and in stores. The unisex clothing ranges in price from $19.95 to $69.95 with sizes from 5/6 to 15/16, reported Teen Vogue. The Abercrombie merchandise team believes customers do not want to be restricted to a particular colors or styles.

Abercrombie conducted focus groups in hopes to meet consumer’s needs, reported WWD.