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YouTube is suspending ads on videos posted by Logan Paul, the video blogging star, citing his “pattern of behavior” in recent controversial videos.

“After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels,” YouTube said in a statement. “This is not a decision we made lightly, however, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers but also potentially damaging to the broader creator community.”

The company said it made the decision because it feels his videos are unsuitable for brands and violate its advertiser guidelines.

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