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Over the past year, the Wall Street Journal has published scoop after scoop about the innerworkings of Amazon.com – publishing revealing stories about everything from the company’s plans to compete with UPS and Fedex to its decision to slash prices at Whole Foods.

Today the Murdoch-controlled paper (which competes with the Bezos-owned Washington Post) published its latest bombshell: Amazon is currently in talks with several of the country’s largest banks to launch a checking-account-like product, in what appears to be Bezos’ initial foray into yet another industry, perhaps the biggest of them all: banking.

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