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In the modern world, you are the commodity and your attention is a form of currency. What we give our attention to is what we give ourselves to. To give our time away is also to give our Essence away. What government today wouldn’t love the information on its citizens available to them through phones, computers and social media? No need to hire torturers anymore! We lay our cards on the table, our hearts on our sleeves, and our personality quiz answers for everyone to see. No more intimacy or real connection – just wham-bam social nudity.

But what makes us give ourselves away so readily now? Why do we constantly “log in” and follow prompts? The terms “behavioral economics” and “persuasive technology” are now bandied about by scientists and tech nerds alike. There’s no need to force a desired behavior from its citizenry because the brain’s reward system is so beyond hijacked and vulnerable from social media “hits.”

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