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Samsung has launched a website promising to wipe your favorite TV series from your memory so you can watch it again seemingly for the first time.

The creepy concept, known as Unspoil me, was apparently launched in January and is available through the company’s Swedish site.

The technique was developed by certified hypnotists Ulf Sandström and Frederik Praesto, who narrates the video. The 23-minute procedure is a guided hypnosis which tells you to focus on the show you want to erase from your memory, as it shows a hypnotic pattern and walks you through a series of instructions.

The process is billed as a way to experience all of your favorite shows for the first time using Samsung’s QLED TV.

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