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Medical and recreational marijuana sales in the US will reach $11.7 billion this year, according to cannabis analytics firm New Frontier Data. It has predicted a 25 percent increase for 2019.

Overall, the American legal weed industry could be worth $25 billion in seven years, the researcher said.

“With a number of states expected to advance cannabis legalization measures in the next 24 months, more Americans will be able to access legal cannabis in the years to come, making this a watershed 4/20,” said New Frontier Data’s chief executive officer, Giadha Aguirre De Carcer.

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