How Buzzfeed’s ‘Data-Monster’ Leveraged User Data To Fuel Super PACs, Target Voters

BuzzFeed partnered closely with multiple Democratic and anti-Trump super PACs in 2016 to target its own users with dozens of political advertisements that were not in accordance with its own policies, according to a Daily Caller News Foundation investigation.

Former BuzzFeed Vice President Rena Shapiro, who led the website’s native political advertising team during the 2016 election, described candidly in a pair of unearthed interviews how she partnered closely with political groups to create ads that harnessed the data BuzzFeed collects on its audience of over 650 million people to solve their “ultimate need, which is to get elected, to get their message out there, or to canvas people together to create impact around a cause.”