Google sells the future, powered by your personal data

Google CEO Sundar Pichai stood on stage at the company’s yearly developer conference on Tuesday and rolled out some of its most advanced technology: an assistant that can schedule appointments for you over the phone, customized suggestions in Google Maps, and even a new feature that can help finish your sentences as you type an email.

It’s all underpinned by the same thing: the massive trove of data that Google is collecting on billions of people every day.

Until recently, most users may have either been unaware their data was being used like this or were fine with the tradeoff. Google hasseven products that each have at least 1 billion active monthly users,and they couldn’t work as well without access to users’ data.