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“The images are just as insulting to consumers as the law, which the chemical and junk food industry lobbyists spent $400 million to pass.” –Katherine Paul, Organic Consumers Association

The public comment period is now open on the U.S. Department of Agriculture’s just unveiled proposal for food labeling of products using GMOs—a plan that would have labels without the words “genetically modified” or “genetically engineered,” but instead adorned with cheerful images.

According to Wenonah Hauter, executive director of Food & Water Watch, the proposal represents “a gift to industry from our now Secretary of State, Mike Pompeo, who authored the legislation to squash the Vermont GMO labeling law and mandatory labels.”

The proposal follows President Barack Obama’s 2016 signature on an industry-approved bill—dubbed the DARK Act—that required national labeling standard rules, and which critics blasted for having loopholees and lacking a mandate for adequate GMO labels. That law, which pre-empted Vermont’s first-of-its-kind labeling law, also required a deadline for the final rules by July 29, 2018, hence the USDA’s rollout this week.

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