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Amazon’s powerful new facial recognition technology automates mass government surveillance and threatens individual freedom, according to the American Civil Liberties Union (ACLU).

The online retail giant has begun selling the big brother-like technology, which it calls “Rekognition,” to law enforcement and local government authorities across the United States.

The new service can identify, track and analyze people in real time, recognizing up to 100 people in a single image. The information it collects can then be scanned against databases featuring tens of millions of people, the ACLU said.

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