Between the ever-encroaching eye of Big Brother, the imminent events of pre-crime AI, the exposure of tech behemoth privacy contempt, and the inevitable ‘hack’ of any and everything online, it is perhaps understandable that your average joe is more than a little nervous – no matter how romantic the idea of discovering you are 1/1024th native American – to hand over their DNA to the next tom, dick or dotcom wanting to tell you if you’re lactose intolerant or when you’ll get diabetes.
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