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Floyd Mayweather Jr. entering the NFT space is proof that NFTs can be used for far more than digital art, the most common use-case. These NFTs cover the highlights of his life and career and are being sold in different editions each in limited amounts.
The creation of NFTs by one of the world’s greatest living athletes helps drive mass adoption to the blockchain ecosystem. Rarible has become a very popular site for celebrities to release or “drop” their NFTs and Mayweather’s choice of the platform makes Rarible even more attractive for people getting into crypto/NFTs for the first time.
This is arguably the largest NFT drop due to Mayweather’s illustrious career, with a 50-0 record. Mayweather has always been more than just a boxer, regularly donating to several other charities. His NFTs are another way Mayweather is able to monetize his brand and not only drive mass adoption but help charitable causes along the way.
It is with high hopes that other celebrities and athletes begin to follow Mayweather’s lead and drive their brands and fans to the NFT space. Mayweather’s unique collection is extremely limited and as such, will likely fetch quite a high price due to demand. Limiting NFTs to such low numbers makes it a special experience for each NFT owner as they now own a piece of history that they can put on display, sell, or even pass down to younger generations, proving that NFTs have provenance to them.
Some NFTs include rare memorabilia from Mayweather’s personal keepsakes. The legacy Mayweather has created is being told through the form of NFTs and as such, he is creating an experience for his fans to proudly own some of his best moments and mantras as a boxer. Mayweather has set the bar for monetization of yourself as a brand and through the use of NFTs can spread his brand and messaging to people all around the world more easily than ever before.
The continued use-cases of blockchain and NFTs continue to grow as celebrities and athletes like Floyd Mayweather help drive the path of blockchain adoption into the hands of millions. We can only hope more celebrities/athletes follow suit to continue to engage with their fans.
